Since its launch in 2003 by Matt Mullenweg and Mike Little, WordPress has become almost a de-facto content management system or CMS for developing and launching websites. The simple idea of a personal publishing system became powerful tool for bloggers, professionals and businesses to establish and amplify their online presence. Today, WordPress has moved leaps and bounds in terms of ease of use, accelerated deployment, flexibility, scalability and discoverability. Supported by an ever-growing community of open-source developers, WordPress has become a tour de force in the world of web development.

40%

of websites on the Internet are powered by WordPress.

14.7%

of the world’s top websites are running on WordPress.

40%

is the share of WordPress in the global CMS market.

500+

web sites are built on WordPress every day! 

55,000+

plugins are available in the WordPress Plugin Directory.

~17

blogs are published on WordPress every second!

~37 million

 monthly global searches are made for the term “WordPress”.

Given the ecosystem that Matt and Mike have relentlessly built over the years with support from the developer community worldwide, making WordPress SEO-friendly was an intuitive thing to do. This simple functionality allows people and businesses with shoe-string budget to become discoverable and rank better on search engine result pages (SERPs). Let us look at a few refinements that you can do to your WordPress website to boost your search engine rankings.

 

On-page optimization of your website content

The website content is the most critical component of your website. The quality and structure of the content of your content will have a major impact on how search engine crawlers will rank your website on a particular set of keywords.

  • Your content must cover your target audience’s pain points and how your product or service offerings will help address their challenges.
  • Make your content concise and to the point.
  • Experiment with different content types – blog, infographics, videos, e-books etc.
  • Write the content for the user first and make sure keywords relevant to that content appear reasonable number of times. But, don’t overdo it because the search engine crawlers will consider it spam.
  • Use the Yoast plugin to optimize the content of the web page for better crawlability and searchability.

 

Optimize your website speed

Site speed is one of the prominent parameters in Google’s search engine algorithm that influences the search rankings. The faster your website loads, the better user experience and search engine rankings.

  • Make sure you to use images that are optimized for the web.
  • Remove any unnecessary JavaScript or CSS code.
  • Judiciously select website plugins that enhance the user experience, not clutter it.
  • Deactivate any plugins that you are not going to use.

 

Local link building is still critical for better search rankings

As per Moz estimates, links are still the most critical factor in improving the ranking of a website. High quality backlinks to your website and using appropriate anchor text on the website have a significant impact on your local search rankings.

  • Focus on high quality backlinks from websites which have a high domain authority.
  • Continuously fix any broken links on your website.
  • Wherever applicable, include name of the country or city of your business in the link text.
  • Find websites relevant to your industry to get backlinks to your website. Don’t outrightly ignore paid arrangements. See if you can afford to get backlink from those websites. They will go a long way in improving your search engine rankings.

Develop website for the mobile

Out of the 4.66 billion active Internet users across the world, 4.32 billion actively access Internet using their mobile phones.

Therefore, it is no surprise that search engines like Google, Bing and Yahoo! reward websites with better search rankings if they are mobile ready, or preferably, mobile first.

  • Choose a response website theme – WordPress supports a variety of free and paid themes that are mobile-friendly.
  • Test your WordPress website for mobile usage thoroughly.
  • You can use the AMP Plugin to create Accelerated Mobile Pages (AMP) that load faster when a user accesses the website on the mobile.

 

Leverage Google My Business

Google My Business (GMB) is a free website that Google offers you to build for free. It is very intuitive and easy to use. You can quick start creating online presence for your business while your official website is under development. Link your website to Google My Business when it is live. GMB provides features like office location, ratings and customer reviews which are important contributing factors to better search rankings.

 

These 5 tips should get you started in the local search engine ranking game. However, there are a multitude of factors that go into improving your local search engine rankings. Feel free to schedule a no strings attached call with us to discuss how you can improve your search engine rankings.