Accelerated lead generation & reach for your B2B business
Use the power of Pay Per Click (PPC) ads like Google Ads, Facebook Ads etc. and Search Engine Optimization (SEO) to become accelerate your lead generation and visibility for your business.
We are an end-to-end Digital Marketing company offering lead generation through Google Ads, SEO services, social media marketing and content development.
Our Services
Grow your B2B business, rank higher on Google Search, amplify your customer reach and drive traffic to your website with our trusted, outcome-driven approach.
Pay Per Click (PPC) Ads or Search Engine Marketing (SEM)
Showcase your products and services to your potential customers on Google Search through digital ads or PPC ads. Use Google Adwords platform to create brand visibility and awareness through display ads and retargeting your customers. Leverage the power of Search Engine Marketing (SEM) to generate leads and build brand at the same time.
Search Engine Optimization (SEO)
Become visible to your customers discover you on most popular search engines like Google Search and Bing through ‘White Hat’ SEO techniques. Let them find you through carefully selected keywords after a thorough SEO audit of your website, competition research, improved website crawlability and searchability. We develop and execute highly effective medium-term to long-term SEO strategy that is proven and measurable.
SEO Audit
- Stay in tune with algorithm changes
- Compliance with Webmaster Guidelines
- Error-free website
- Ensure relevant tags are being used
- Make sure website content is not outdated
SEO Analysis
- Analyze keyword-driven content to see how it has impacted your traffic
- Zoom in on written content to determine its effect on your keyword rankings
- Take a closer look at load speed and decide whether adjustments must be made
- Do the important work of examining conversion rate optimization
- Examine your backlinks and how they’ve helped your website’s page authorities
SEO Strategy
- Finding new keywords for new content
- Finding opportunities to optimize existing content
- Building new backlinks
- Maintaining existing backlinks
- Converting mentions into backlinks
- Periodic SEO health checks to uncover issues for crawling or indexing
- Promoting your site on social media
On-page Optimization
- Rank higher in SERPs
- Get better Google crawl rate
- Improve local search
- Boost organic website traffic
- Fixed and long-term page value
- Increase conversion rate and generate leads
- Better Click-through Rate (CTR)
- Faster website speed
- Easily adapt to and manage latest Google search algorighm changes
- Brand awareness
Off-page Optimization
- Increase ranking on Google SERP
- Increase organic traffic to the website via Google Search and Direct Search
- Increase visibility of your products / services and brand
SEO Content Development
- Improve effectiveness of overall SEO efforts
- Target various keywords for better searchability on Google
- Increase quality of content submitted to Google crawlers in addition to website content
Let’s Do Something Better Together!
B2B businesses adopt a unique delivery model that tends to have longer sales cycle. This requires a marketing strategy that offers a short-term as well as long-term approach to customer outreach and lead generation.
Our team of digital marketing experts bring together a harmonious mix of marketing mindset, in-depth technical knowledge and wide-ranging experience across industries. This enables us to deliver exceptional value to B2B companies requiring wider brand visibility and content marketing.
Answers to Your Questions
What is Pay Per Click (PPC)?
Pay Per Click (PPC), also known as Search Engine Marketing (SEM), is the process of generating business inquiries or leads by running ads on platforms like Google Ads, Facebook, Instagram and LinkedIn.
What is Search Engine Optimization or SEO?
Search Engine Optimization or SEO is the process utilizing various technical and marketing techniques to increase the quantity and quality of traffic to your website through organic or unpaid search engine results.
Does my business need SEO?
Yes. SEO is important for any business that is focused on increasing their visibility on search engines like Google Search, be discovered by people who might be looking for products or services the business offers, and drive traffic to their website without paying for every click.
Does a B2B business require SEO?
Yes. B2B businesses particularly require a robust SEO strategy since the buying cycles tend to be long and they need to be continously discovered by prospective buyers on an ongoing basis.
How long will it take for my business to rank on Google Search or similar search engines?
Answer to this question depends on multiple factors like industry of your business, the niche your product or service caters to, buying behaviour of your customers, typical search volumes on keywords relevant to your business and many more.
Should I invest in SEO or PPC?
This debate has existed since the early days of Internet and digital marketing. There is no ‘one size fits all’ answer to this question. In a world where every business is competing for attention of people on search engines and social media platforms, you need a balanced marketing strategy that is not reliant on just source of website traffic.
Our Blog
Read our views on various aspects of and emerging trends for Digital Marketing.
SEO for Lead Generation: Boosting Your Sales and Conversions
SEO for lead generation is crucial in driving traffic to a website, increasing online visibility, and boosting conversions and sales. Conducting keyword research, creating high-quality content, building backlinks, and optimizing the website are key strategies for success.
![Benefits of Digital Marketing for Exporters [Infographic]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_400,h_250/https://www.entaledigital.com/wp-content/uploads/2023/01/undraw_online_ad_re_ol62-400x250.png)
Benefits of Digital Marketing for Exporters [Infographic]
Digital marketing provides a powerful set of tools for exporters to reach and engage with customers around the world, build their brand, and drive business growth.
5 Digital Marketing Myths B2B Manufacturing Companies Believe
The past 2 years have completely changed how B2B manufacturing companies reach and acquire new B2B buyers. But, many are still marketing their products as they did in pre-pandemic times. They are still holding on marketing myths that are counter-productive in terms of business growth.
Let’s Work Together!
Get your FREE SEO Audit Report and connect with us for a one-on-one session. No strings attached!
Location
New Delhi, India
connect@entaledigital.com