5 Tips to boost local ranking of your WordPress website
Since its launch in 2003 by Matt Mullenweg and Mike Little, WordPress has become almost a de-facto content management system or CMS for developing and launching websites. The simple idea of a personal publishing system became powerful tool for bloggers, professionals and businesses to establish and amplify their online presence. Today, WordPress has moved leaps and bounds in terms of ease of use, accelerated deployment, flexibility, scalability and discoverability. Supported by an ever-growing community of open-source developers, WordPress has become a tour de force in the world of web development.
Given the ecosystem that Matt and Mike have relentlessly built over the years with support from the developer community worldwide, making WordPress SEO-friendly was an intuitive thing to do. This simple functionality allows people and businesses with shoe-string budget to become discoverable and rank better on search engine result pages (SERPs). Let us look at a few refinements that you can do to your WordPress website to boost your search engine rankings.
The website content is the most critical component of your website. The quality and structure of the content of your content will have a major impact on how search engine crawlers will rank your website on a particular set of keywords.
Site speed is one of the prominent parameters in Google’s search engine algorithm that influences the search rankings. The faster your website loads, the better user experience and search engine rankings.
As per Moz estimates, links are still the most critical factor in improving the ranking of a website. High quality backlinks to your website and using appropriate anchor text on the website have a significant impact on your local search rankings.
Out of the 4.66 billion active Internet users across the world, 4.32 billion actively access Internet using their mobile phones.
Therefore, it is no surprise that search engines like Google, Bing and Yahoo! reward websites with better search rankings if they are mobile ready, or preferably, mobile first.
Google My Business (GMB) is a free website that Google offers you to build for free. It is very intuitive and easy to use. You can quick start creating online presence for your business while your official website is under development. Link your website to Google My Business when it is live. GMB provides features like office location, ratings and customer reviews which are important contributing factors to better search rankings.
These 5 tips should get you started in the local search engine ranking game. However, there are a multitude of factors that go into improving your local search engine rankings. Feel free to schedule a no strings attached call with us to discuss how you can improve your search engine rankings.
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Useful information